• We won the Alliance Bank BizSmart SME Innovation Challenge!

    1 comment / Posted by Sherlyn Tan

    We won the Tan Sri Liew Kee Sin Entrepreneurship Award at the Alliance Bank BizSmart SME Innovation Challenge 2015! It is the most prestigious entrepreneurship award for SMEs in Malaysia, and we are absolutely honored to have won it from an exceptional field of SMEs this year. And with 30% of the final score based on public voting, we could not have done it without YOUR support and YOUR votes!



    After months of training on leadership and all aspects of running an SME, and after three pitches to a panel of judges of senior business leaders including Tan Sri Liew Kee Sin of EcoWorld and Malek Ali of BFM, we were humbled when Tan Sri Liew announced our name on stage, and said, “This year’s winner showed the most passion and took the biggest risks, without fear – that’s what defines an entrepreneur.”



    To be honest, we were wary of joining the competition. Just a week before we were invited to participate, another organization had approached us to take part in their own SME awards – only we were required to fork out over RM15,000! So I think we can be pardoned for feeling sceptical when we received the call.


    In the end, I’m glad that we took part. Though the cash prize would go a long way to raising Twenty3 to the next level, it’s the training and the people we’ve met that have made this experience absolutely invaluable. Entrepreneurship is a long, lonely journey – having worked almost solo for 2 years and singlehandedly elevating Twenty3 to the size it is today, it’s been hard to keep friends. I never had the time for anything other than my business, and my friends could never understand the struggles I went through.


    That’s why it’s so great to meet other likeminded peers in the Bizsmart Academy! For the first time, I finally had a group who were going through the same challenges, and who could speak the same language as me. Meeting Tan Sri Liew was an eye-opener, as well: I recognized the same fiery drive and determination in him that I possessed, and to hear his story of success and rebuilding, and to still see that passion after so many years, continues to push me to realize my own dreams.



    A year ago, I was interviewed on BFM about my then-budding business, where I expressed my desire to grow Twenty3 from an online store to a proper brand, to debut at KL Fashion Week, and to be the next Jimmy Choo. I was mocked online for my pipe dreams, but this year, we have already achieved two of those goals!


    This train doesn’t stop at winning this award; we’re going to grow Twenty3 further, to continue to break our limits, and to share our vision with the world: The Beauty in Perseverance.




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  • An Open Letter to the Real Heroes of Twenty3

    0 comments / Posted by Sherlyn Tan

    Three years ago, I started Twenty3 as an avenue to pursue my dreams of being a singer and a dancer. With only RM5000, I bootstrapped all the way to turn Twenty3 into the largest single-brand, non-Muslimah online fashion store in Malaysia. And it’s all been made possible by the support of every single one of you beautiful ladies who believe in the brand!

     The first version of Twenty3 (2013)
     twenty3 blogshop


    I’m proud of the relationship we have with all of you. We try to keep open all lines of communication with you, in order to better understand you, and to deliver exactly what you expect and deserve. In fact, every single step of the journey to where we are today came from conversations with YOU.

    Without you, we would not be where we are today.

     In return for your support, we’ve tried to give back to you in our own little ways.

     We cast you in our first fashion show at Publika two years ago instead of runway models, to help you achieve your modelling dreams. Some of you still continue to model for our bridesmaids shoots – you would have grown up with us!

     twenty3 first fashion show

     We invited you to attend our show at KL Fashion Week instead of the usual celebrities, and pushed you to break out of your comfort zone to turn up in a strong look that most of you were uncomfortable with – in the end, we all had a blast together.

     klfw audience

    We continue to write your stories in The Sparrow, stories of hope, strength, and perseverance that most would never get to hear.


    We send you surprise gifts, sometimes for your birthday, sometimes to cheer you up, sometimes for fun, but always to thank you for being awesome.


    My old dreams of being a singer and dancer continue to be just dreams, but I want Twenty3 to be a platform to push people to chase their own dreams. From raising young, talented designers who would normally never be given a chance, to pushing our talented Art Director to pursue her singing ambition, to empowering our wonderful customers with the strength and ambition to break their own limits – that’s what “Beauty In Perseverance” means to us.

     So thank you for being part of this wonderful journey. If you’ve had a great experience with us and would like to help us grow even further, please vote for us in the Alliance Bank SME Innovation Challenge. With your help, we’ll continue to break limits and make you proud.

     vote for twenty3




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