1 comment / Posted by Sherlyn Tan


I started this blog as a means for us to cope with the incredible excitement and stress leading up to Malaysia’s biggest fashion event. It’s a huge honour and a nice, giant rubberstamp of approval for the new direction that we’re taking for Twenty3. Where Twenty3 was about encouraging dreams and the spirit of perseverance, Sher by Twenty3 is our vision of a woman who is ambitious, confident, seeks out challenges and stands her ground, no matter what life throws her way.

The idea for Sher by Twenty3 was borne from a period of depression. Hospitalized with dengue and under attack from cyberbullies, I was at my rock bottom both physically and emotionally. Twenty3 was the result of gallons of blood, sweat and tears, and it hurt me deeply to see the things that were being said about myself and the company I'd created, by people whom I had called friends.

I wanted to shield myself in armor from the world, to cocoon myself away from reality. It was then that I began creating the persona of Sher in my mind. She was what I wasn’t, and everything I wanted to be. She was a fighter, but there was a beauty in her perseverance. She had strength, but never let it cloud her femininity. She was fit, not simply because of superficial purposes, but because she understood the value of self-improvement and self-empowerment through fitness. She knew what she wanted, and nothing could stop her. She owned her life, her goals, her dreams, and her self.

In the process of looking for Sher, I turned to fitness. Exercising is as much a mental activity as it is a physical one. Sometimes you think you can’t go on anymore but it’s just in your mind. The last five minutes is always the hardest but once you power through it, you'll feel an incredible sense of achievement. I learned to see every obstacle as that last five minutes. I learned to push on, and to focus on myself, and to love myself.

Together with our Creative Director, Sobu, we’ve brought through this idea through the outfits that we’ve created for Sher by Twenty3. I want Sher by Twenty3 to represent not just the ideal superwoman that we all want to be but don’t have the time nor the drive to be, but also to reflect the journey of discovering the Sher in all of us. Your journey may be through fitness as mine was, or it may be a simpler epiphany, but I envision an end goal for all of us – to be the best possible versions of ourselves as we can be, with no fear of what others think.




  • Posted On August 06, 2015 by Sherry Woo

    Good day to you, I had read your blog and I think it is impressing and touching. The products from twenty3 is fascinating. The idea of Sher is stunning and again remind me about my ambitious(To become an Ideal women who owned a fashion apparel company). This is my life goal ,although the people around me thinks that I am a naive person, but honestly, I do not, would not , will not give up my dream.I work very hard day-to-day, “running” and “climbing” towards my “dream”. My family not allowed me to study Fasion Design, but to get more closer to my dream, I decided to study Degree of International Business.And I am now having my industrial training at one of the Malaysia apparel company, learning the company operations and flows. I hope that one day , I will become a fighter like the persona that you described, Sher, an ideal fighter who fight for her dream and career, defending herself from outside.
    Keep it up like CoCo Chanel quote"My life din’t please me, So I created my own life"

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