Sher by Twenty3 at KL Fashion Week 2015
The day that we’d all been counting down to for weeks has come and gone like a passing cloud. It was all so surreal on the day of the show, from the atmosphere to the emotions that we were encountering – a mix of nervousness and excitement to the minutes leading up to the runway show.
It is after all our debut at KL Fashion Week, and the feeling of seeing Sher by Twenty3 come alive on the runway is indescribable. Countless days and endless nights fleeted by our tireless team in preparation for the show.
We are still admittedly raw compared to other established designers, and with 90 other designers showing their collections throughout KLFW, we decided to make the production and experience as memorable as possible for our guests. From the personalized gift-bags to the way we asked our guests to dress, no detail was spared.
We spent days perfecting our gift-bags, which were filled with several items that reflected different aspects of the Sher philosophy. We included a card explaining the meaning behind these items:
- A gym voucher– To kickstart your fitness journey and healthy lifestyle.
- Water Bottle – The unusual shape is a reminder to be fluid and adaptable like the water within. Never restrict yourself.
- Black Coffee (supplied by @m_ti_cup_studio) – A metaphor for overcoming the fear of the bitterness of life, for it is in the dark that light shines the brightest.
- Drawing Book – Always pen down your ideas, and let it serve as a reminder of the potential you possess.
- Sher by Twenty3 Pouch – Purposefully unstructured, it is nothing but a shapeless vessel without the dreams you keep within.
Our guests were given a dress code – slicked back, wet hair accompanied by strong brows and dark lips. Everyone knows Twenty3 as a girl-next-door brand, so we were trying to push the boundaries of our guests, challenging them to step out of their comfort zones and embrace something new. We were thrilled to see everyone take up the challenge, and we were touched to hear the buzz: “This is me, discovering my inner Sher.”
“We made it!” – a collective sigh of jubilation and relief within Team Twenty3 when our founder, Sherlyn Tan and our Creative Director, Sobu, took the final bow on the runway, signifying the end of this collection and the beginning of many more. It was the culmination of months of hard work, and to see our vision not just being realized, but to also see our message reaching through to our lovely customers and the media, was an indescribable feeling.
The cherry on the cake was Dato’ Jimmy Choo’s presence at our show. We are honored and grateful, as he has been a big inspiration to us, not just for what he’s accomplished, but also for his determination and humility – he insisted to not be seated at the front row, explaining that he only wanted to be there to watch us succeed. His guidance and support have been invaluable, and we are forever grateful to him.
On that note, we would like to say a big thank you to all our guests, our customers who turned up in full Sher outfits even without tickets to the show, as well as those who were unable to attend but followed our updates through Instagram. We would never have made it without you.
Don’t be afraid to dream a little bigger.
P.S. Stay tuned for our official photos from the runway!